July marked another steady month for Hydra Chain, combining strengthening marketing performance with steady technical progress and an expanding ecosystem of independent projects. From scaling high-impact KOL campaigns and delivering major UI/UX improvements, to onboarding new builders and passing an exciting DAO initiative, the community’s collective effort is driving measurable growth — and setting the stage for an even stronger August.
📣 1. Marketing Update
📊 KOL (Key Opinion Leader) Campaign Performance
In July, Hydra Chain built on June’s Instagram KOL momentum by scaling proven tactics and optimizing for higher reach and efficiency. The result was another record-breaking month for total engagements and continued cost-per-action improvements.
📈 Key Metrics
- Total Posts: 22
- Spend: $3,985 (↑ 66%)
- Negotiated Savings: $3,584 (↑ 78%)
- Total Reach: 560,000+ (↑ 82%)
- Likes: 6,635 (↑ 117%)
- Comments: 486 (↑ 216%)
- Shares: 546 (↑ 109%)
- Saves: 1,630 (↑ 137%)
(Percentages are change from June)
✅ What Worked
- Reputable mid-tier KOLs (250K–350K followers) continued to outperform high-cost accounts.
- “Beautiful tech” designs with simplified wording drove saves and shares.
- A newly introduced CPM-style performance model helped cut costs from $1,100 to $500 on top pages.
📌 Key Highlights
- Engagements more than doubled while costs stayed low — confirming ROI strength.
- Shares emerged as the strongest signal for long-tail meme virality.
- Top KOLs consistently outperformed expectations when held to performance-based terms.
🧩 Process Notes
- 22 collaborations managed, leveraging a focused list of high-performing, mid-tier creators.
- 90% of spend was recovered through aggressive negotiation.
- Performance-based CPM pricing ensured we only paid premium rates when performance justified it.
- A previously $1,100 KOL post was capped at $500 due to sub-20K view performance.
- Creator supply tightening: sourcing aligned, credible blockchain KOLs is becoming more difficult.
- DAO activation remains underutilized — comments are low compared to shares/saves.
- Motion content still untested — video/reels remain a key opportunity.
🔮 Next Steps for August
- Scale What Works Allocate 70–80% of budget to proven mid-tier KOLs. Lock in longer-term collaborations with top performers since the start to secure supply.
- Crypto Media Outreach Begin contacting crypto-friendly outlets for sponsored articles linking to HYDRA’s website. Compare pricing across platforms to find the best value. Use existing Instagram KOLs to amplify the final PR post and extend reach.
🚨 Community Call to Action 🚨
See Hydra posts on Instagram? Please like, comment, and tag friends! Every interaction helps boost our reach and visibility. If you’re interested in helping more — amplifying our content, contributing ideas, or engaging with creators — reach out to your Comms Manager, jc, anytime.
📚 Long‑Form Articles
In July, Hydra Chain continued to deliver a steady stream of high-value, educational content across X, Reddit and Medium. Here are the full list of articles published during the month:
- The Long Game: Why Engineered Decentralization is the Future (Medium|Reddit)
- Hydra DAO Spotlight: One Million Founders (Reddit)
- Crypto Concepts Demystified: Proof-of-Work vs. Proof-of-Stake (Reddit)
- 📖 What is a Liquidity Pool? The Engine of Decentralized Finance (Reddit)
- Hydra Chain Community Update — June 2025 (Reddit)
- 🔍 Crypto Concepts Demystified: The World of Smart Contracts (Reddit)
- 📝 Your First Deposit: A Practical Guide to Becoming a Liquidity Provider on Hydra (Reddit)
- Crypto Concepts Demystified: A Beginner’s Guide to DeFi (Reddit)
- More Than TPS: Why Hydra Outruns Sonic Where It Matters 🐉⚡(Reddit)
- Advanced Strategy: Supercharge Your Earnings with Concentrated Liquidity (Reddit)
- ♾ HYDRA’s Organized Approach to Infinite Scale (Medium | Reddit)
- 🧠 Crypto Concepts Demystified: NFTs and the Future of Ownership (Medium | Reddit)
- ⚡️HYDRA: Setting New Standards for Transaction Finality (Medium | Reddit)
- 💰 The Evolution of Digital Money: From Bartering to Banks (Medium | Reddit)
- HIP-16: Igniting X Awareness with Gamified Growth on Hydra 🔥(Medium | Reddit)
- ♟ HYDRA’s Revolutionary Mathematics of Decentralization (Medium | Reddit)
- 🧱 The Evolution of Digital Money: Bitcoin Responds to Financial Crisis (Medium | Reddit)
Our new official X account is gradually growing and we continue to appeal the suspension of our old account. Please make sure you’re following the new one to stay up to date with all posts, news, and to show your support! 😃
Make sure to check out the latest DAO proposal approval in the DAO section below, as this is aimed specifically at boosting our X engagement and growing our community 🔥
The community has been doing a good job engaging with content and sharing posts — your support is clearly making a difference, but a consistent effort is needed! ❤️
🏆 Special Community Member Mentions 🏆
Big kudos to relative newcomer Rengoku who has exploded onto the scene, consistently delivering amazing AI-powered memes and graphics that help Hydra stand out visually. Also a huge thanks to HydraSuperMan and Scorpio for their daily consistency, commentary, and energy that help anchor the Hydra conversation on X!
🔧 2. Development Update
✅ Completed
Multiple key fixes and UI enhancements were completed in July, improving staking visibility, interface clarity, and system reliability.
- Advanced backend for info display: Built a subgraph API that delivers deep insight into staking stats across users, positions, and global protocol data.
- Made the validator selection window easier to use: Enlarged and optimized for smoother validator switching.
- Set up daily automatic restarts for mainnet RPC machines: Ensures stable operation and reduces gas anomalies.
- All Hydra trading pairs now listed on CoinGecko: All Hydra-related markets are now fully visible and trackable.
- Added a vesting period column on the Portfolio page: Users can now easily view vesting periods.
- Improved layout and clarity on the Staking Portfolio tab: Enhances data readability.
- Portfolio page now loads with smooth skeleton animation: Better UX during data load.
- Sidebar menu no longer glitches when collapsed: Minor UI glitch resolved.
- Penalty now displays correctly for multiple delegations: Fixed an issue where undelegation penalties were not shown accurately when users had several delegations with different vesting periods.
- Vested period field can now be cleared easily: Improved form usability when changing or removing vesting periods.
🔧 In Progress
Several improvements are in active development to further enhance analytics, smart contract usability, and validator UX.
- Construction of advanced visualization page: A data-rich staking dashboard is underway with beautiful charts showing supply trends, delegation totals, inflation changes, and more.
- Show total Lydra needed to undelegate on Portfolio page: Will soon display how much Lydra is needed to fully undelegate, with clearer “Available Lydras” labelling.
- Problem with gas estimation when re-staking with vesting: Fixing a bug preventing gas estimation during re-staking through Myra.
- Create an easy-to-use info API for Hydra stats: A public API is being developed to provide HydraChain metrics like supply, burn rate, gas usage, and more.
- Improved bootnodes discovery: Validator networking is being upgraded with automated config handling for stronger uptime and sync resilience.
- Upgrade Solidity/EVM to latest version: Bringing HydraGon fully in line with modern Solidity for better compatibility and tooling support.
- Uptime not showing on testnet staking app: Fixing a bug to correctly display validator uptime in the testnet environment.
🤝 3. Business Development Update
The business development update will be added to this report once received.
🗳️ 4. DAO Update
💸 July DAO Expenditure
Total Infrastructure and Staffing Expenditure in July 2025 for the working month of June (including one pending item from May) was $27,424.
Marketing Expenses for the working month of July 2025 were $3,985.
The DAO continued managing core infrastructure costs, compensating contributors, and allocating funds toward ecosystem growth initiatives.
🗳️ Recent & Upcoming Votes
One proposal — the X Awareness Booster — was successfully voted through in July 2025. This initiative aims to amplify Hydra’s presence on X via incentivised engagement, and bring new members to the community via the launch of “Hydra’s Fire”, a Telegram arcade game.
Additional proposals are expected to reach the voting stage in August, continuing the community-led momentum.
📚 Documentation Update
A new documentation section has been added for the Hydra Multibridge, improving visibility into the bridging infrastructure and developer integration process.
🌐 5. External Projects Update
The Hydra ecosystem continues to expand with several independent teams now building on top of the protocol — including a new addition this month.
🆕Hydranium: A lending and borrowing protocol on hydra chain — whitepaper coming soon! 👉 Join Hydranium Telegram
HydraPad: “HydraPad stands out by making it easy and fair for anyone to get involved in new projects through its unique staking and fundraising system. It puts an emphasis on high-quality launches and brings together both builders and token holders to grow the Hydra ecosystem in a fun, collaborative way.” 👉 Join HydraPad Telegram
Hydra Inu: “Hydra’s first meme-utility project turning pure passion into paw-sitive vibes. Let’s boost onchain fun and sprinkle joy all over Hydra.” 👉 Join Hydra Inu Telegram
WHITE LIONS: “Welcome to WhiteLions ($WLIONS) — The Meme Coin Roaring From Telstar’s Rise. Telstar, the cult club from Velsen, just made history, and White Lions are turning that story into a meme-powered movement.” 👉 Join White Lions Telegram
Cerberus: “Fast, fair, on-chain games that burn $HYDRA and boost real volume. Flip a coin, roll the dice, ride the crash — every bet helps grow the chain.” 👉 Join Cerberus Telegram
HydraTools: “HydraTools is a platform built on HydraChain designed to empower creators, traders, and innovators in Web3. So far it includes an NFT marketplace, a trading/sniper bot, a meme launchpad, a project sniffer, and a KYC/auditing service — all leveraging Hydra’s speed and security.” 👉 Join HydraTools Telegram
EQUAL Dating App ❤️: “Meet Your Match. Beyond the Photo. Tired of endless swiping? EQUAL lets you build genuine connections through meaningful conversations before revealing photos. Join thousands finding authentic relationships today. Ready to date differently?” 👉 Join EQUAL Dating Telegram
Your support for these projects — whether it’s following updates, providing feedback, or helping spread the word — makes a real difference. But always, remember❗️These are external initiatives, not official Hydra products. The Hydra DAO does not have a formal vetting or approval process for projects building on Hydra, and all information is provided as is. Please always do your own research (DYOR) 🙏
✅ Looking Ahead
July was another month of steady progress — with solid content engagement, new projects taking shape, and decisions made through the DAO. The ecosystem continues to grow thanks to the contributions, feedback, and activity from across the community.
As we head into August, there are plenty of opportunities to get involved — from sharing updates and testing new features to helping onboard newcomers. Your participation directly influences where we go next.
If you have questions, suggestions, or ideas, join the conversation in our community chats. Here’s to keeping the momentum going through August. 🐉⚔️